The "clean girl aesthetic" has taken over social media, becoming the epitome of effortless beauty, minimalism, and sophistication. This trend is all about glowing skin, natural makeup, sleek hairstyles, and a well-curated wardrobe that exudes simplicity and elegance. The whole aesthetic is a good example of high-value women who don't need a lot to look and feel amazing.
Whether you're looking to revamp your everyday look or fully embrace this aesthetic, this guide will help you achieve the clean girl aesthetic effortlessly.
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What is the Clean Girl Aesthetic?
The clean girl aesthetic is a lifestyle and beauty trend that focuses on looking polished, put-together, and effortlessly chic. It emphasizes dewy skin, natural makeup, sleek hairstyles, and neutral-toned outfits. It embodies a minimalist approach to beauty, self-care, and fashion. It's easy to pull off the clean girl aesthetic as long as you take care of your skin.
Celebrities
Hailey Bieber – She’s a top example of the aesthetic with her dewy skin, slicked-back buns, and simple yet elegant wardrobe. Her Rhode Beauty brand also focuses on skin minimalism. Think of Hailey's Rhode Peptide Lip Tint, which is a constant bestseller for being minimal but still offering a bit of color.
Zendaya – Often seen in fresh, natural makeup and sleek, simple fashion.
Bella Hadid – Her effortless street style and glowing skin fit the clean girl vibe.
Matilda Djerf – Her Scandi-inspired minimalism aligns with the aesthetic.
Rosie Huntington-Whiteley – Her neutral-toned, sophisticated style and glowing skin make her a clean girl icon.
Key Elements of the Clean Girl Aesthetic
Glowing, Healthy Skin: Prioritizing skincare over heavy makeup.
Minimalist Makeup: Enhancing natural features with subtle touches.
Sleek Hair: Smooth buns, clean ponytails, and well-groomed locks.
Neutral & Monochrome Outfits: Simple yet elevated fashion choices.
Effortless Elegance: A combination of confidence and simplicity.
Skincare: The Foundation of the Clean Girl Aesthetic
The key to pulling off this look is having radiant, clear skin. A consistent skincare routine is essential to achieving that fresh-faced glow.
Morning Skincare Routine
Gentle Cleanser – Start your day with a mild, hydrating cleanser to remove impurities. Some popular options include the La Roche-Posay Toleriane Hydrating Gentle Face Cleanser and e.l.f. SKIN Holy Hydration which is a more affordable option.
Hydrating Toner – Use a toner with ingredients like hyaluronic acid to keep your skin plump. K-beauty has some good ones like the Beauty of Joseon Ginseng Essence Water Hydrating Face Toner for Dry, Dull Skin or for something exfoliating, The Ordinary Glycolic Acid 7% Exfoliating Toner does a great job.
Vitamin C Serum – Brighten your complexion and fade dark spots. Vitamin C serum is instantly brightening and makes you look more awake even after a sleepless night. Pacifica Beauty, Glow Baby Booster Serum For Face, Vitamin C and Glycolic Acid is affordable and effective.
Lightweight Moisturizer – Keep your skin hydrated without clogging pores. There are plenty of options for moisturizer. I really like the Beauty of Joseon Dynasty Cream Hydrating Face Moisturizer for Dry, Sensitive Skin. I also use a more high-end moisturizer like Kiehl's Ultra Facial Cream, but this one's a bit heavier and denser.
Sunscreen (SPF 30 or Higher) – Protect your skin from UV damage for a youthful glow. A really popular sunscreen for the face is the Beauty of Joseon Daily Relief Sunscreen for face which is viral on TikTok.
Evening Skincare Routine
Double Cleanse – Remove makeup with micellar water or cleansing balm before using a gentle cleanser.
Exfoliation (2-3 times a week) – Use a chemical exfoliant like glycolic acid to maintain smooth skin.
Hydrating Serum – Opt for niacinamide or hyaluronic acid for deep hydration. Try the COSRX 15% Niacinamide Face Serum or L'Oreal Paris Revitalift 1.5% Pure Hyaluronic Acid Face Serum, which is not just for mature skin.
Rich Moisturizer – Lock in moisture overnight for a dewy complexion. TATCHA The Dewy Skin Cream is the ultimate splurge moisturizer, but it makes the face look glowy and plump!
Lip & Eye Care – Use a nourishing lip balm and an eye cream to keep your skin supple. The e.l.f. Squeeze Me Lip Balm is a tinted lip balm and it's a much cheaper alternative to LANEIGE. For the eyes, CeraVe Skin Renewing Eye Cream For Wrinkles, Under Eye Cream With Peptides + Caffeine + Niacinamide is a good option since it also hydrates.
Minimalist Makeup: Enhancing Natural Beauty
Makeup in the clean girl aesthetic is subtle and focused on enhancing natural features rather than covering them up.
Step-by-Step Clean Girl Makeup Routine
Lightweight Base – Use a tinted moisturizer or BB cream for a natural finish. The Summer Fridays Sheer Skin Tint is a really viral product, and for a good reason - it makes you look like you've been out tanning. The European girlies love Korean Beauty's MISSHA M Perfect BB Cream, which also offers some coverage.
Cream Blush – A soft pink or peach shade applied to the cheeks for a fresh glow.
Fluffy Brows – Brush up brows using a clear or tinted brow gel for a feathery look.
Glowy Highlight – Apply a liquid highlighter on cheekbones, nose, and cupid’s bow. The one I use daily is the Saie Mini Glowy Super Gel Lightweight Illuminator, which can also be mixed with your base.
Mascara – Use a lengthening mascara to enhance lashes naturally. I'm still using the Maybelline Lash Sensational Sky Mascara.
Glossy or Hydrated Lips – Apply a clear lip gloss or lip balm for a healthy shine. The COVERGIRL Clean Fresh Yummy Gloss is a cheap and effective option and even though it comes in a few shades, it looks like a clear gloss but with a bit of something extra.
Hair: Sleek and Effortless Styles
Hair plays a crucial role in the clean girl aesthetic. Sleek, polished, and minimal hairstyles define the look.
Popular Clean Girl Hairstyles
Sleek Bun – A low or high bun with neatly slicked-back hair.
Middle-Part Ponytail – A smooth, glossy ponytail with a middle part.
Soft Waves – Effortless, loose waves that look naturally styled.
Claw Clip Updo – A chic, effortless updo using a trendy claw clip.
Haircare Tips for a Clean Look
Use Lightweight Oils – Apply argan or jojoba oil for a sleek, shiny finish. Try the OUAI Hair Oil Travel Size and watch your hair go from frizz to sleek.
Tame Flyaways – Use a toothbrush with hairspray or a styling gel.
Hydrating Masks – Keep your hair healthy and smooth with weekly deep-conditioning treatments. The Eva NYC Glass Hair Shine Hair Mask is really popular on social media.
Regular Trims – Maintain healthy ends by trimming hair every 6-8 weeks.
Wardrobe: Dressing for the Clean Girl Aesthetic
The fashion element of this aesthetic revolves around neutral tones, structured basics, and high-quality fabrics.
Clean Girl Fashion Staples
Neutral Basics – White, beige, black, and muted tones are key.
Tailored Pieces – Structured blazers, straight-leg jeans, and fitted tops.
Minimalist Jewelry – Small gold hoops, thin rings, and dainty necklaces.
Classic Sneakers & Loafers – Comfortable yet chic footwear options.
Elegant Handbags – A simple, structured handbag completes the look.
Lifestyle: Embodying the Clean Girl Mindset
Beyond just appearance, the clean girl aesthetic is about a refined and intentional lifestyle.
Daily Habits for a Clean Girl Lifestyle
Stay Hydrated – Drink plenty of water for glowing skin.
Eat Whole Foods – Nourish your body with clean, nutritious meals.
Practice Mindfulness – Engage in journaling, meditation, or gratitude practices.
Keep a Tidy Space – A clean environment fosters a clear mind.
Prioritize Self-Care – Take time for skincare, haircare, and relaxation.
Conclusion
The clean girl aesthetic is all about effortless beauty, minimalist fashion, and a refined lifestyle. By prioritizing skincare, opting for natural makeup, maintaining sleek hairstyles, curating a neutral-toned wardrobe, and embracing mindful habits, you can easily achieve and maintain this timeless look. Remember, confidence is key—when you feel good, you radiate the clean girl energy effortlessly!
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